Privacy Policy
1. About this policy
100% Dynamight Pty Ltd (ABN 52 652 818 338), trading as SURE Brewing ("SURE Brewing", "we", "us" or "our"), respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, hold, use and disclose personal information when you visit surebrewing.com, purchase from our online store, contact us, subscribe to our marketing, enter a promotion or otherwise interact with SURE Brewing.
Where the Privacy Act 1988 (Cth) applies to us, we handle personal information in accordance with the Australian Privacy Principles (APPs). Further information about the APPs is available from the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au/privacy/australian-privacy-principles.
2. What is personal information?
Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable. Depending on how you interact with us, the personal information we collect may include:
• your name, email address, telephone number and postal address;
• billing, delivery and order information;
• account details and preferences;
• payment and transaction information;
• records of your communications with us;
• marketing preferences and competition or promotion entries;
• age-confirmation information where required for alcohol sales or access to age-restricted content;
• information about your device and use of our website, such as your IP address, browser type, time zone, cookie identifiers, pages and products viewed, searches, referring website and interactions with the Site; and
• any other information you choose to provide to us.
Payments made through our online store are processed by Shopify and the payment providers made available at checkout. We generally do not receive or retain your complete payment-card number.
3. How we collect personal information
We may collect personal information:
• directly from you when you place an order, create an account, subscribe to marketing, complete a form, contact us or otherwise provide information to us;
• automatically when you use our website, through cookies, pixels, log files and similar technologies;
• from Shopify and other service providers that support our online store, payments, deliveries, analytics, advertising and customer communications;
• from social media platforms when you interact with our pages, advertisements or content, subject to your settings on those platforms; and
• from publicly available sources or third parties where collection is permitted by law.
Where reasonable and practicable, we collect personal information directly from you. If we receive personal information about you from someone else, we will take reasonable steps to make you aware of that collection where required.
4. Why we collect and use personal information
We may collect, hold and use personal information to:
• operate and improve our website and online store;
• provide products and services and fulfil our contract with you;
• process payments, orders, returns and refunds;
• arrange delivery and provide order confirmations, invoices and shipping updates;
• verify that customers meet legal age requirements for purchasing alcohol;
• communicate with you and provide customer support;
• maintain customer accounts and records;
• detect, investigate and prevent fraud, misuse, security incidents and other unlawful activity;
• understand how customers use our website and improve our products, services and marketing;
• send news, product releases, offers and other marketing where you have consented or where otherwise permitted by law;
• administer promotions, competitions and events;
• comply with our legal, regulatory, accounting and reporting obligations; and
• establish, exercise or defend legal claims and protect our rights, customers and business.
We may also use personal information for a related secondary purpose where you would reasonably expect us to do so, or where required or authorised by law.
5. Shopify and our online store
Our online store is hosted by Shopify. Shopify processes personal information when you visit our store, make a purchase or use Shopify services such as Shop or Shop Pay. Shopify may process information using systems and service providers located outside Australia.
Depending on the Shopify features enabled for our store, Shopify may also use information from your interactions with our store, other merchants and Shopify to provide fraud prevention, analytics, personalisation, advertising and other enhanced services.
You can learn more about Shopify's handling of personal information and exercise available privacy choices through Shopify's Consumer Privacy Policy and privacy portal:
https://privacy.shopify.com/en
6. When we disclose personal information
We may disclose personal information to third parties where reasonably necessary for the purposes described in this policy, including:
• Shopify and its affiliated companies and subprocessors;
• payment processors and financial institutions;
• delivery, fulfilment, warehousing and logistics providers;
• website hosting, information technology, security and customer-support providers;
• email, SMS and other communication providers;
• analytics, advertising and social media providers, where those services are enabled;
• accountants, insurers, lawyers and other professional advisers;
• government agencies, regulators, law-enforcement bodies, courts and other parties where required or authorised by law; and
• a purchaser, investor or adviser in connection with a proposed or completed sale, merger, restructuring or transfer of all or part of our business.
We do not sell customer lists. Some privacy laws may, however, define particular advertising or data-sharing activities as a "sale", "sharing" or "targeted advertising". Where applicable, we provide the privacy controls or opt-out mechanisms required by law.
7. Overseas disclosure
Some of our service providers operate or store information outside Australia. As a result, personal information may be disclosed to or processed in countries including Canada, the United States, Ireland and other countries in which Shopify or our service providers operate.
Privacy and data-protection laws in those countries may differ from Australian law. Where required, we take reasonable steps to ensure overseas recipients handle personal information consistently with applicable privacy obligations.
8. Marketing communications
If you subscribe to our marketing, we may send you information about SURE Brewing products, releases, events and offers. You can unsubscribe at any time by using the unsubscribe link in an email, following the instructions in an SMS, or contacting us at sure@surebrewing.com.
Unsubscribing from marketing will not prevent us from sending transactional or service messages relating to an order or account.
If SMS cart reminders are enabled, cookies and checkout information may be used to identify an abandoned cart and send a reminder where you have provided the required consent. Mobile opt-in information and consent will not be shared with third parties for their own unrelated marketing purposes.
9. Cookies and similar technologies
We and our service providers use cookies, pixels and similar technologies to operate the website, remember your preferences, maintain your shopping cart, enable checkout, understand website usage, prevent fraud and, where permitted, measure or personalise advertising.
Cookies may be:
• necessary cookies, which are required for core website, account, cart, security and checkout functions;
• functional cookies, which remember choices and improve website features;
• analytics cookies, which help us understand website performance and usage; or
• advertising cookies, which help measure campaigns or provide more relevant advertising.
The cookies used can change as Shopify and other services are updated. Current information about Shopify cookies is available at https://www.shopify.com/legal/cookies.
You can control cookies through your browser and, where displayed, through our cookie banner or privacy-preferences controls. Blocking some cookies may affect the operation of the website, cart, account or checkout.
10. Analytics and advertising
We may use services such as Shopify analytics, Google Analytics and advertising tools provided by Meta, Google or other platforms. These services may collect information about your device, website activity, purchases and interactions with advertisements through cookies, pixels or similar technologies.
The services actually used by our store may change. Your available choices depend on your location and the services enabled. You can use our cookie or customer-privacy controls where available, adjust your browser settings, change your settings with the relevant platform or visit Shopify's privacy portal at https://privacy.shopify.com/en.
11. Sensitive information
We do not generally seek to collect sensitive information, such as information about health, racial or ethnic origin, political opinions, religious beliefs, sexual orientation, trade-union membership or criminal history.
If we need to collect sensitive information, we will do so with your consent where required and only where reasonably necessary for our functions or activities, or as otherwise required or authorised by law.
12. Legal drinking age and children
Our website and products are intended for people who are legally permitted to purchase alcohol. You must be at least 18 years old to purchase alcohol from us in Australia.
We do not knowingly collect personal information from children for the purpose of selling alcohol. If you are a parent or guardian and believe a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete it.
13. Security
We take reasonable technical and organisational steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. These steps may include access controls, secure systems, staff procedures and the security measures provided by Shopify and our other service providers.
No method of transmission or storage is completely secure. You should protect your account credentials and contact us promptly if you believe your account or personal information has been compromised.
14. Retention and deletion
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to fulfil orders, maintain business and tax records, resolve disputes, prevent fraud and comply with legal obligations.
When personal information is no longer required, we take reasonable steps to delete it or permanently de-identify it, unless retention is required or authorised by law.
15. Access and correction
You may request access to the personal information we hold about you or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.
To make a request, contact us at sure@surebrewing.com. We may need to verify your identity before responding. We will respond within a reasonable period and will explain any lawful reason for refusing or limiting a request. We will not charge for making a request, although we may charge reasonable costs where permitted for providing access.
Depending on your location, you may have additional rights, including rights to request deletion, restrict or object to processing, withdraw consent, receive a portable copy of information, or opt out of certain targeted advertising or data sharing. These rights are subject to applicable legal exceptions.
16. Third-party websites and social media
Our website may contain links to third-party websites, social media services, Spotify playlists and other external content. Those third parties have their own privacy practices and policies. We are not responsible for the privacy, security or content of third-party services, and we encourage you to review their policies before providing information.
17. Complaints
If you have a question or complaint about how we handle personal information, please contact us using the details below. Please provide enough information for us to understand and investigate your concern. We will acknowledge and respond to complaints within a reasonable period.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner:
Website: https://www.oaic.gov.au/privacy/privacy-complaints
Telephone: 1300 363 992
You may also have the right to complain to another privacy or data-protection authority in the place where you live.
18. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal obligations or service providers. The current version will be published on our website with the date it was last updated.
19. Contact us
SURE Brewing
100% Dynamight Pty Ltd
ABN 52 652 818 338
Victoria 3056, Australia
Email: sure@surebrewing.com
Website: https://surebrewing.com
